Studio V: Service Design 

Development of service oriented design innovation in the context of entrepreneurial collaborations.
Nummer und TypBDE-VIAD-V-4020.06.22F.001 / Moduldurchführung
VeranstalterDepartement Design
LeitungFlorian Wille

Nicole Foelsterl
Nadine Cocina
Prof. Jürgen Späth
ZeitDi 22. März 2022 bis Fr 29. April 2022
ECTS9 Credits
VoraussetzungenSuccessful completion of courses in design and technology during the 2nd and 3rd semester
LehrformProject based work with methodical inputs as well as exercises and independent studies. Group mentoring and atelier visits by lecturers will provide further guidance throughout the course.
ZielgruppenPflichtmodul für 4. Semester Interaction Design
Lernziele / KompetenzenIn this course students will apply previously acquired methodical, technological, and design skills for the first time in a holistic, service-oriented project. Throughout the course, students will design a service in close collaboration with a company. They will conduct in-depth analyses of the existing service landscape and ethnographically driven user research to subsequently design comprehensive process, communication and interaction solutions.
Selected service design methods and techniques will be taught, and technological frameworks for a multimodal implementation will be provided.
The outcome will be an exemplary service flow, prototypes to visualize the interaction and a concept video showing the service solution.
InhalteThe design of services is becoming increasingly important, especially in areas like: health, public transportation, museums and communication of art, politics, public service, the energy sector, or tourism. Service design is not focused on the creation of singular products or systems, but supplying the tools to support the creation of complex social interactions within long and complex service chains.
These processes are characterized by multiple touchpoints, the use of diverse technologies, and the cooperation of numerous stakeholders. These complex settings must be understood, addressed, and orchestrated in a holistic manner.
While designing an intuitive, inspiring, and innovative service we are guided by the user's needs.
Bibliographie / LiteraturMarc Stickdorn; Markus Hormess; Adam Lawrence; Jakob Schneider (2018), This is service design doing: applying service design thinking in the real world : a practitioner's handbook
Merholz, P., Wilkens, T., Schauer, B., and Verba, D. (2008). Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design. O'Reilly Media, Inc.
David Bland; Alexander Osterwalder (2020), Testing Business Ideas: Mit kleinem Einsatz durch schnelle Experimente zu großen Gewinnen. Campus
Leistungsnachweis / Testatanforderung80% attendance, teamwork, independent study, delivery on schedule
Termine22.03.2022 - 29.04.2022
Dauer20 days
BewertungsformNoten von A - F
Termine (20)