DIG Studio V: Service Design
Florian Wille
Stefano Vannotti
Nicole Foelsterl
9 CreditsBDE-VIAD-V-4020.05.21F.001
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DIG Studio V: Service Design
Development of service oriented design innovation in the context of entrepreneurial collaborations.
Nummer und Typ | BDE-VIAD-V-4020.05.21F.001 / Moduldurchführung |
---|---|
Modul | Studio V: Service Design |
Veranstalter | Departement Design |
Leitung | Florian Wille Stefano Vannotti Nicole Foelsterl |
Zeit | Di 23. März 2021 bis Fr 30. April 2021 / 9–17 Uhr 23 Tage |
ECTS | 9 Credits |
Voraussetzungen | Successful completion of courses in design and technology during the 2nd and 3rd semester |
Lehrform | Project based work with methodical inputs as well as exercises and independent studies. Group mentoring and atelier visits by lecturers will provide further guidance throughout the course. |
Zielgruppen | Pflichtmodul für 4. Semester Interaction Design |
Lernziele / Kompetenzen | In this course students will apply previously acquired methodical, technological and design skills for the first time in a holistic, service oriented project. Throughout the course students will design a service in close collaboration with a company. They will conduct in depth analyses of the existing service landscape and ethnographically driven user research to subsequently design comprehensive process-, communication- and interaction solutions. Selected service design methods and techniques will be taught, and technological frameworks for a multimodal implementation will be provided. The outcome will be an exemplary service flow, prototypes to visualize the interaction and a concept video showing the service solution. |
Inhalte | The design of services is becoming increasingly important, especially in areas like: health, public transportation, museums and communication of art, politics, public service, energy sector or tourism. Service design is not focused on the creation of singular products or systems, but supplying the tools to support the creation of complex social interactions within long and complex service chains. These processes are characterized by multiple touch points, use of diverse technologies and the cooperation of numerous stakeholders. These complex settings must be understood, addressed, and orchestrated in a holistic manner. While designing an intuitive, inspiring, and innovative service we are guided by the user's needs. |
Bibliographie / Literatur | Marc Stickdorn, Jakob Schneider, Kate Andrews (2013), This is service design thinking: basics - tools - cases, Amsterdam : BIS Publishers Marc Stickdorn; Markus Hormess; Adam Lawrence; Jakob Schneider (2018), This is service design doing: applying service design thinking in the real world : a practitioner's handbook Merholz, P., Wilkens, T., Schauer, B., and Verba, D. (2008). Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design. O'Reilly Media, Inc. |
Leistungsnachweis / Testatanforderung | 80% attendance, teamwork, independent study, delivery on schedule |
Termine | 23.03.2021 - 30.04.2021 |
Dauer | 21,5 Tage |
Bewertungsform | Noten von A - F |