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Christoph Merki
1.5 CreditsDMU-WKFK-8003.20F.002
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Monika Gysel (MoGy)
1 CreditFTH-BTH-VRE-L-412.20F.001_(MTH/BTH)
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Kurt Widorski
3 CreditsDMU-WKMA-2102.20F.001
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Kurt Widorski
1.5 CreditsBMU-VKOT-MOKF-15-2.20F.002
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Kurt Widorski
1.5 CreditsBMU-VKOT-MOKF-15-2.20F.001
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Kurt Widorski
1.5 CreditsBMU-VKOT-MOKF-16.20F.001
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Kurt Widorski
1.5 CreditsBMU-VKOT-MOKF-16.20F.002
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Lars Mlekusch
1.5 CreditsDMU-WKAN-1201.20F.001
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Chris Wiesendanger, Dennis Bäsecke-Beltrametti
1 CreditDMU-WKAN-1202.20F.001
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Martina Schucan
2 CreditsDMU-WKAN-1200.20F.001
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2 CreditsMKT-VKO-SEAK-KE08-4.20F.001
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Cécile Hummel
2 Creditsmae-vkp-209.20F.001
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Christoph Merki
2 CreditsBMU-PJAPO-MOMA-08-3.20F.001
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Christoph Merki
2 CreditsDMU-WKMA-2006.20F.001
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Referate verschiedener Fachexpertinnen und Fachexperten
1 CreditBDE-BDE-T-HV-4000.20F.001
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Dieter Ringli
2 CreditsDMU-WKMA-2004.20F.001
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Sylvia Sobottka (SySo)
3 CreditsBTH-VDR-L-3011.20F.001
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Astrid Schenka (AS)
3 CreditsFTH-BTH-VDR-L-316.20F.001_WF_(MTH/BTH)
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Prof.Dr. Mira Sack (MS), NN
2 CreditsBTH-VTP-L-505.20F.001_WF
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Sylvia Sobottka (SySo)
4 CreditsBTH-BTH-L-0020.20F.002_WF
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Andreas Bürgisser (ABü), Christopher Kriese (CKri)
4 CreditsBTH-VTP-L-5130.20F.001
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Katharina Cromme (CK)
1 CreditFTH-BTH-BTH-L-636.20F.014_(MTH/BTH)
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Domenico Ferrari
2 CreditsDMU-WKMT-6002.20F.002
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Ulrike Meyer Stump
2 CreditsBDE-BDE-T-WP-4024.20F.001
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Andrea Zimmermann
2 Creditsbae-bae-vt210-01.20F.001
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Franziska Gohl
Adrian Frey
0.5 CreditsDMU-WKMP-4211.20F.001
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Bruno Karrer
1 CreditDMU-WKAN-1207.20F.001
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Burkhard Kinzler
1 CreditDMU-WKMA-2412.20F.001
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Paola De Martin
2 CreditsBDE-BDE-T-WP-2019.20F.001
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Natalia Ursina Sidler, Susanne Petersen Stv. ab 30.4.20
0 CreditsMMP-VSMU-SSII-KK15-1.20F.002
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Franziska Gohl
Adrian Frey
0.5 CreditsDMU-WKMP-4210.20F.001
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Elisabeth Angst FD Horn
Martin Sonderegger FD Klarinette
Fränzi Frick FD Violine
1.5 CreditsMMP-VIV-SKLA-PK08.20F.001
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Anne-Sophie Wegmann
3 CreditsMKT-VTH-KE06.20F.001
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Cyril Kennel
2 CreditsBDE-BDE-T-WP-4021.20F.001
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Sigrid Adorf
2 Creditsmae-vkp-206.20F.001
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Conradin Wolf
2 Creditsmae-vkp-206.20F.002
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Thomas Schärer, Christina Horisberger
1 Creditbae-bae-dt620-12.20F.001
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Katrin Luchsinger, Susann Wintsch
2 Creditsbae-bae-dt220-01.20F.001
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Andrea Zimmermann
2 Creditsbae-bae-vt630-01.20F.001
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Basil Rogger
Njomza Dragusha
Irene Vögeli
2 CreditsMTR-MTR-1040.20F.004
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Basil Rogger, Patrick Müller, Irene Vögeli
2 CreditsMTR-MTR-1040.20F.006
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Rada Leu, Peter Tränkle, Claudio Bucher
2 CreditsMTR-MTR-1040.20F.008
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Thomas Peter
1.5 CreditsDMU-WKMT-6101.20F.001
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Lukasz Polowczyk (extern)
0.5 CreditsDMU-WKMP-4502.20F.001
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Corina Zuberbühler und Stefano Vannotti
1 CreditBDE-BDE-T-HV-2000.20F.001
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Leitung: Sabine Gisiger
Dozierende: Christian Iseli, Sabine Gisiger und Gäste
0.5 CreditsMFI-VDF2p4p.BFI.20F.001
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Martina Bovet
1.5 CreditsMMP-VIV-PK05.20F.001
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Andreas Zihler
1.5 CreditsMMP-VIV-PK05.20F.002
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Sebastian Piekarek
1.5 CreditsMMP-VIV-PK05.20F.003
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M. Bader, S. Soydan, D. Thorner
2 CreditsBMU-VKLA-MOKF-09.20F.001
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Prof. Dr. Jörn Peter Hiekel
2 CreditsDMU-WKFK-8004.20F.002
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Cécile Hummel
1 Creditmae-mae-106.20F.001
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Ruedi Widmer
4 Creditsmae-mtr-201.20F.001
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Ruedi Widmer
2 Creditsmae-vpu-203.20F.004
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Eirini Sourgiadaki, Fabian Gutscher
1 CreditMTR-MTR-1019.20F.001
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Beat Schäfer
2 CreditsMPE-VKM-KE21.20F.001
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Patrick Müller, Basil Rogger, Irene Vögeli
2 CreditsMTR-MTR-1002.20F.001
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Delphine Chapuis Schmitz, Katja Gläss, Irene Vögeli
2 CreditsMTR-MTR-1002.20F.002
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Barbara Naegelin
Basil Rogger
2 CreditsMTR-MTR-1002.20F.003
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Patrick Müller, Soenke Gau
2 CreditsMTR-MTR-1002.20F.004
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Jana Thierfelder, Irene Vögeli
2 CreditsMTR-MTR-1002.20F.005
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Natalia Ursina Sidler, Charlotte Hug
1 CreditDMU-WKFK-8008.20F.005
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Bernadette Kolonko
1 CreditBFI-FIPD-THp-01.MFI.20F.003
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Bernhard Lehner
1 CreditBFI-FIPD-THp-01.MFI.20F.002
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Johannes Schild
3 CreditsBMU-PKLA-MOMA-05.20F.003
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André Fischer
3 CreditsBMU-PKLA-MOMA-05.20F.006
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Lars Heusser
3 CreditsBMU-PKLA-MOMA-05.20F.001
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Anne-Sophie Lahrmann
3 CreditsBMU-PKLA-MOMA-05.20F.010
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Kaspar Ewald
3 CreditsBMU-PKLA-MOMA-05.20F.004
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Angelika Eva Moths
3 CreditsBMU-PKLA-MOMA-05.20F.008
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Gerald Raunig
3 CreditsBFA-BFA-Th.20F.017
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Timothy Walter Kleinert
2 CreditsDMU-WKMT-6300.20F.001
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Prof. Dr. Jörn Peter Hiekel
1 CreditDMU-WKAN-1208.20F.001
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Maike Thies (wissenschaftliche Mitarbeiterin, BA Game Design)
1 CreditBDE-BDE-T-X-1234.20F.001
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Christoph Merki
2 CreditsBMU-VKLA-MOMA-03.20F.004
Lukasz Polowczyk: The art of music PR and Visual Development (gLV) ![Favorit entfernen](/app/img/structure/fav-full6.png)
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Wird auch angeboten für
Nummer und Typ | DMU-WKMP-4502.20F.001 / Moduldurchführung |
---|---|
Modul | Musicbusiness advanced |
Veranstalter | Departement Musik |
Leitung | Lukasz Polowczyk (extern) |
Minuten pro Woche | 30 |
Anzahl Teilnehmende | maximal 9 |
ECTS | 0.5 Credits |
Voraussetzungen | Interessierte Studierende anderer Departemente melden sich zur Klärung der Voraussetzungen bis spätestens 1 Woche vor Semesterbeginn direkt bei der Kursleitung. |
Zielgruppen | Nur für MA-Studierende aller Vertiefungen in den Schwerpunkten Pop und Jazz. |
Inhalte | Language in class will be English. Lukasz Polowczyk is a creative director and music publicist. For roughly a decade he’s been handling international promo and label positioning for for Bern-based indie darlings Mouthwatering Records. He developed his own brand of music promotion, one that harnesses visual and audio-visual ecosystems and builds on narratives that are truly rooted in the artist’s story or stories and modes of self-expression. “If don’t got soul, don’t touch it." This is a practical, hands-on course about how cutting edge record labels promote records and their artists, using visual and audio visual content. We will start with an overview of what’s currently going on in the world of music PR, and how artists and labels create visual and audio-visual content to promote their music. In the second half of the course each participant will be guided through the process of preparing a promo campaign from the point of view of content based marketing. This will entail: defining significant narratives around the artist and the specific release, translating these narratives / stories into a PR strategy and then, into visual and audio visual tools that will be used to execute the actual PR campaign. Participants are urged to work on their own projects / releases. For participants who are not yet working on a record, their own or somebody else’s, a stand-in project will be assigned. NOTE: The course was created to cater to musicians, music industry professionals and designers alike. Max. 15 participants. |
Termine | Freitag, 10.00 bis 17.00h, inkl. 1h Mittagspause, Freitag 17. April 2020, Raum tba |
Bewertungsform | bestanden / nicht bestanden |
Bemerkung | 4502 |
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