

Christoph Merki
1.5 CreditsDMU-WKFK-8003.20F.002


Monika Gysel (MoGy)
1 CreditFTH-BTH-VRE-L-412.20F.001_(MTH/BTH)


Kurt Widorski
3 CreditsDMU-WKMA-2102.20F.001


Kurt Widorski
1.5 CreditsBMU-VKOT-MOKF-15-2.20F.002


Kurt Widorski
1.5 CreditsBMU-VKOT-MOKF-15-2.20F.001


Kurt Widorski
1.5 CreditsBMU-VKOT-MOKF-16.20F.001


Kurt Widorski
1.5 CreditsBMU-VKOT-MOKF-16.20F.002


Lars Mlekusch
1.5 CreditsDMU-WKAN-1201.20F.001


Chris Wiesendanger, Dennis Bäsecke-Beltrametti
1 CreditDMU-WKAN-1202.20F.001


Martina Schucan
2 CreditsDMU-WKAN-1200.20F.001


2 CreditsMKT-VKO-SEAK-KE08-4.20F.001


Cécile Hummel
2 Creditsmae-vkp-209.20F.001


Christoph Merki
2 CreditsBMU-PJAPO-MOMA-08-3.20F.001


Christoph Merki
2 CreditsDMU-WKMA-2006.20F.001


Referate verschiedener Fachexpertinnen und Fachexperten
1 CreditBDE-BDE-T-HV-4000.20F.001


Dieter Ringli
2 CreditsDMU-WKMA-2004.20F.001


Sylvia Sobottka (SySo)
3 CreditsBTH-VDR-L-3011.20F.001


Astrid Schenka (AS)
3 CreditsFTH-BTH-VDR-L-316.20F.001_WF_(MTH/BTH)


Prof.Dr. Mira Sack (MS), NN
2 CreditsBTH-VTP-L-505.20F.001_WF


Sylvia Sobottka (SySo)
4 CreditsBTH-BTH-L-0020.20F.002_WF


Andreas Bürgisser (ABü), Christopher Kriese (CKri)
4 CreditsBTH-VTP-L-5130.20F.001


Katharina Cromme (CK)
1 CreditFTH-BTH-BTH-L-636.20F.014_(MTH/BTH)


Domenico Ferrari
2 CreditsDMU-WKMT-6002.20F.002


Ulrike Meyer Stump
2 CreditsBDE-BDE-T-WP-4024.20F.001


Andrea Zimmermann
2 Creditsbae-bae-vt210-01.20F.001


Franziska Gohl
Adrian Frey
0.5 CreditsDMU-WKMP-4211.20F.001


Bruno Karrer
1 CreditDMU-WKAN-1207.20F.001


Burkhard Kinzler
1 CreditDMU-WKMA-2412.20F.001


Paola De Martin
2 CreditsBDE-BDE-T-WP-2019.20F.001


Natalia Ursina Sidler, Susanne Petersen Stv. ab 30.4.20
0 CreditsMMP-VSMU-SSII-KK15-1.20F.002


Franziska Gohl
Adrian Frey
0.5 CreditsDMU-WKMP-4210.20F.001


Elisabeth Angst FD Horn
Martin Sonderegger FD Klarinette
Fränzi Frick FD Violine
1.5 CreditsMMP-VIV-SKLA-PK08.20F.001


Anne-Sophie Wegmann
3 CreditsMKT-VTH-KE06.20F.001


Cyril Kennel
2 CreditsBDE-BDE-T-WP-4021.20F.001


Sigrid Adorf
2 Creditsmae-vkp-206.20F.001


Conradin Wolf
2 Creditsmae-vkp-206.20F.002


Thomas Schärer, Christina Horisberger
1 Creditbae-bae-dt620-12.20F.001


Katrin Luchsinger, Susann Wintsch
2 Creditsbae-bae-dt220-01.20F.001


Andrea Zimmermann
2 Creditsbae-bae-vt630-01.20F.001


Basil Rogger
Njomza Dragusha
Irene Vögeli
2 CreditsMTR-MTR-1040.20F.004


Basil Rogger, Patrick Müller, Irene Vögeli
2 CreditsMTR-MTR-1040.20F.006


Rada Leu, Peter Tränkle, Claudio Bucher
2 CreditsMTR-MTR-1040.20F.008


Thomas Peter
1.5 CreditsDMU-WKMT-6101.20F.001


Lukasz Polowczyk (extern)
0.5 CreditsDMU-WKMP-4502.20F.001


Corina Zuberbühler und Stefano Vannotti
1 CreditBDE-BDE-T-HV-2000.20F.001


Leitung: Sabine Gisiger
Dozierende: Christian Iseli, Sabine Gisiger und Gäste
0.5 CreditsMFI-VDF2p4p.BFI.20F.001


Martina Bovet
1.5 CreditsMMP-VIV-PK05.20F.001


Andreas Zihler
1.5 CreditsMMP-VIV-PK05.20F.002


Sebastian Piekarek
1.5 CreditsMMP-VIV-PK05.20F.003


M. Bader, S. Soydan, D. Thorner
2 CreditsBMU-VKLA-MOKF-09.20F.001


Prof. Dr. Jörn Peter Hiekel
2 CreditsDMU-WKFK-8004.20F.002


Cécile Hummel
1 Creditmae-mae-106.20F.001


Ruedi Widmer
4 Creditsmae-mtr-201.20F.001


Ruedi Widmer
2 Creditsmae-vpu-203.20F.004


Eirini Sourgiadaki, Fabian Gutscher
1 CreditMTR-MTR-1019.20F.001


Beat Schäfer
2 CreditsMPE-VKM-KE21.20F.001


Patrick Müller, Basil Rogger, Irene Vögeli
2 CreditsMTR-MTR-1002.20F.001


Delphine Chapuis Schmitz, Katja Gläss, Irene Vögeli
2 CreditsMTR-MTR-1002.20F.002


Barbara Naegelin
Basil Rogger
2 CreditsMTR-MTR-1002.20F.003


Patrick Müller, Soenke Gau
2 CreditsMTR-MTR-1002.20F.004


Jana Thierfelder, Irene Vögeli
2 CreditsMTR-MTR-1002.20F.005


Natalia Ursina Sidler, Charlotte Hug
1 CreditDMU-WKFK-8008.20F.005


Bernadette Kolonko
1 CreditBFI-FIPD-THp-01.MFI.20F.003


Bernhard Lehner
1 CreditBFI-FIPD-THp-01.MFI.20F.002


Johannes Schild
3 CreditsBMU-PKLA-MOMA-05.20F.003


André Fischer
3 CreditsBMU-PKLA-MOMA-05.20F.006


Lars Heusser
3 CreditsBMU-PKLA-MOMA-05.20F.001


Anne-Sophie Lahrmann
3 CreditsBMU-PKLA-MOMA-05.20F.010


Kaspar Ewald
3 CreditsBMU-PKLA-MOMA-05.20F.004


Angelika Eva Moths
3 CreditsBMU-PKLA-MOMA-05.20F.008


Gerald Raunig
3 CreditsBFA-BFA-Th.20F.017


Timothy Walter Kleinert
2 CreditsDMU-WKMT-6300.20F.001


Prof. Dr. Jörn Peter Hiekel
1 CreditDMU-WKAN-1208.20F.001


Maike Thies (wissenschaftliche Mitarbeiterin, BA Game Design)
1 CreditBDE-BDE-T-X-1234.20F.001


Christoph Merki
2 CreditsBMU-VKLA-MOMA-03.20F.004
Lukasz Polowczyk: The art of music PR and Visual Development (gLV) 


Wird auch angeboten für
Nummer und Typ | DMU-WKMP-4502.20F.001 / Moduldurchführung |
---|---|
Modul | Musicbusiness advanced |
Veranstalter | Departement Musik |
Leitung | Lukasz Polowczyk (extern) |
Minuten pro Woche | 30 |
Anzahl Teilnehmende | maximal 9 |
ECTS | 0.5 Credits |
Voraussetzungen | Interessierte Studierende anderer Departemente melden sich zur Klärung der Voraussetzungen bis spätestens 1 Woche vor Semesterbeginn direkt bei der Kursleitung. |
Zielgruppen | Nur für MA-Studierende aller Vertiefungen in den Schwerpunkten Pop und Jazz. |
Inhalte | Language in class will be English. Lukasz Polowczyk is a creative director and music publicist. For roughly a decade he’s been handling international promo and label positioning for for Bern-based indie darlings Mouthwatering Records. He developed his own brand of music promotion, one that harnesses visual and audio-visual ecosystems and builds on narratives that are truly rooted in the artist’s story or stories and modes of self-expression. “If don’t got soul, don’t touch it." This is a practical, hands-on course about how cutting edge record labels promote records and their artists, using visual and audio visual content. We will start with an overview of what’s currently going on in the world of music PR, and how artists and labels create visual and audio-visual content to promote their music. In the second half of the course each participant will be guided through the process of preparing a promo campaign from the point of view of content based marketing. This will entail: defining significant narratives around the artist and the specific release, translating these narratives / stories into a PR strategy and then, into visual and audio visual tools that will be used to execute the actual PR campaign. Participants are urged to work on their own projects / releases. For participants who are not yet working on a record, their own or somebody else’s, a stand-in project will be assigned. NOTE: The course was created to cater to musicians, music industry professionals and designers alike. Max. 15 participants. |
Termine | Freitag, 10.00 bis 17.00h, inkl. 1h Mittagspause, Freitag 17. April 2020, Raum tba |
Bewertungsform | bestanden / nicht bestanden |
Bemerkung | 4502 |